Greetings from Carrboro,

I try not to read too much into it. But sometimes my daily feed of online advertising hits a little too close to home. Generally, I’m fine with temporal ads like Father’s Day gift ideas because, well, Father’s Day actually is next weekend. And I’m slightly flattered when I’m reading the paper online and a power tool ad appears – even though I have no idea how to use said tool. It’s those other ads – where my age is clearly the target – when I get a bit queasy. Because I sure as hell don’t imagine my teenage daughter gets ads for a remote control bidet on her TikTok feed. And I seriously don’t know what I’ll do on the day I get that first ad for a Rascal mobility scooter.

But to be clear, targeting my generation feels just fine. Case in point: it was like totally gnarly to see an ad for Birdwell Beach Britches in my feed. Because in 1984, if you wanted to be one of the cool kids on Wrightsville Beach playing Defender at Newell’s, that’s what you wore. Looking at the ad, all I needed to float back that nearly 40 years was my Walkman and Duran Duran blaring through the headphones. Admittedly, it’s easy to wander down that nostalgic path this time of year. Visual flashback or no. June just does that. At least to me. And I’m pretty sure that I’m not the only one who daydreams of summer vacation while answering emails looking wistfully out the window. The sand. The sun. The surf. And, yes, the food. All of it. Regardless of the generation, the beach never gets old.

And while Acme would love to take everyone to the coast, we, um, can’t. But, on the plus side, we can do our best to bring the beach to you. Well, at least the food part. The Acme Beach Week. June 22nd – June 26th. It’s hushpuppies and shrimp, flounder and soft shell crabs, oysters and smoked fish dip. It’s corn on the cob and the season’s first tomatoes, peach & blueberry cobbler and chocolate icebox pie. Basically, it’s a summertime beach vacation. In Carrboro. And not to worry, we’ll have enough cold beer, watermelon sangria, and piña coladas to make anyone believe that they are in paradise. Needless to say, that’s a feed that I’m always happy to see.

Next Sunday, June 19th, is Father’s Day and Acme will be open for both brunch and dinner. Reservations are available online. It’s like the perfect gift. I can guarantee that with a great meal and some Star Wars socks, you’re good. And maybe throw in a nap on the sofa, watching golf.

Well, that’s all the news from Carrboro. The staff at Acme look forward to serving you soon.

Cheers,

The Staff at Acme